About Charity Shift

Charity Shift is led by Sara Hoshooley and was founded in 2019 to help nonprofits raise more money through customized coaching and consulting solutions. Sara has over 15 years of nonprofit experience and has helped organizations raise millions of dollars through various fundraising channels including individual giving, monthly donations, grants, corporate partnerships, employee campaigns, direct mail, peer-to-peer, and online events.

Sara's fundraising journey began in 2009 at a grassroots organization in Belize, where she successfully led a pioneering crowdfunding campaign that exceeded its goals. After returning to Canada, she pursued certifications in Fundraising Management and Nonprofit Management from BCIT, and Philanthropic Psychology while taking on leadership roles in the sector.

Sara has led fundraising teams, volunteers, and committees for many years at United Way and Cystic Fibrosis Canada, and volunteered her time with multiple committees at the Association of Fundraising Professionals Vancouver (AFP), as an AFP mentor to junior fundraisers, as a Fundraising Advisor at Vantage Point and most recently as an advisor to the Showcase of Fundraising Innovation and Inspiration UK (SOFII).

In 2019, 2022, 2024, Sara volunteered as a Session Leader at the IFC, the world largest fundraising conference in The Netherlands. There she worked alongside some of the best and brightest fundraisers and changemakers from more than 100 countries. She also spoke at the conference about emerging trends and best practices in digital fundraising strategies, along with two other international speakers.

As a former small charity Executive Director, Sara knows what is takes to help small fundraising teams reduce the overwhelm and focus on the right activities to raise mor money for missions that matter.

Clients and partners we’ve worked with

  • The Period Purse

    “It was great to work with Sara, as a grant writer. She was efficient and quick at her work. She made it easy for us and she kept all the deadlines that she promised. We were happy with her writing and we look forward to working with her again.” - Founder of The Period Purse

  • Blind Beginnings

    “Sara was recommended to me by another colleague, and from our first conversation I could see why. Not only is she knowledgeable about fundraising and the non-profit world, but she’s also easy to work with. I am most impressed with how Sara can present an opposing perspective in such a gentle diplomatic way, that even those who feel adamantly opposed will pause to consider what she is suggesting. I feel very fortunate to have had the opportunity to work with Sara.” - Shawn Marsolais, Executive Director and Founder

  • Environmental Justice organization and Charity Shift coaching client

    “I just wanted to thank you again for your help with our end of year email donation campaign.

    The reminder was key, something that we would not have done without your prompting and support”